Phillips 66 Brand Name and Logo Inspired by US Route 66

The Phillips 66 brand name and logo were indeed inspired by US Route 66. During a test drive of the new gasoline in 1927, a car reached a speed of 66 miles per hour on a stretch of Route 66, which led to the company choosing "Phillips 66" as the name. The logo, unveiled in 1930, incorporated the shape of a US highway route marker, further connecting the brand to Route 66. 

Here's a more detailed explanation:

• The Inspiration:

  The "66" in Phillips 66 refers to the speed achieved during a test of the new gasoline on Route 66. 
• The Route 66 Connection:

  The brand name and logo were chosen to capitalize on the excitement and popularity of Route 66, a major cross-country highway. 
• The Logo:

  The Phillips 66 shield logo, which was introduced in 1930, features the "66" and the shape of a US highway route marker, further solidifying the brand's connection to Route 66. 
• Brand Identity:

  The Phillips 66 brand has been a leading fuel brand in the United States for decades, and its connection to Route 66 has become a part of its rich history and iconic identity.